If you’re inclined to start a business in Nigeria, by all means do. Sell whatever you want. Build anything. Just don’t run a ‘Nigerian’ business: 1. Profit margins are a priority and the welfare of staff isn’t. *Which is so ironic that it’s actually stupid. 2. The entire concept of work-life balance is summed up […]
What’s the one thing? Thought leadership. This is the logic: If people trust your bank enough to place their hard-earned (or stolen) money in its care, they probably won’t be averse to you teaching them how to manage their finances. It follows then that a bank should be an authority on finance and money management, […]
Nigerian companies are getting customer service wrong on social media, and it’s painful to watch. I could write entire articles about slow responses and the useless information companies provide in off-point answers to simple questions, but my major gripe is with the unnatural, non-conversational and alienating language carried over from corporate communications (read: emails) without […]